boku superfoods

For Boku, I was hired to help refresh the company's branding and support their marketing efforts. We developed several advertising pieces such as tradeshow flyers, magazine ads, packaging, web ads and more. Lynn, the owner of Boku Superfoods, has travelled the world to find the finest and most natural ingredients for her foods as well as working with the best holistic specialists she could find. Through the branding and advertising, the mission was to express this feeling of healthiness and the tropical nature of the foods. We sought to use a unified color scheme inspired by the tropics and use brightness and feel-good factor as our driving philosophy.